Tag: Black Friday

If You Don’t Need It, Then Don’t Buy It!

A very popular shopping day will be arriving near the end of November. How do I know this? Rest assured – the Marketing Machine will not allow me to forget about it for one single instant! Everywhere I go online, there’s an ad about the “low, low prices!” I’m encouraged to “act now” so that I don’t miss out.

Look… I get it. Retailers want to make money. To do so, they need us to give our money to them. That’s how the game is played.

I want you to win the game. So here are my rules for surviving the Spending Season financially intact.

  1. If you don’t need it, then don’t buy it.
  2. If you do need it, then it’s okay to buy it.
  3. If you do buy it, pay cash.
  4. If you pay off your credit card bills in full every single month, then you can use your credit card.

Those are the 4 rules to getting through the upcoming Spending Season. If you follow them, then the odds are very good that you will not suffer from a debt-hangover come January of 2024… which is only 6 weeks away.

Rule 1: If you don’t need it, then don’t buy it.

This rule applies to everything on offer. Clothes. Televisions. Place settings. Bedding. Electronics. Subscriptions. Furniture. Large appliances. Liquor. Home decor. Gaming systems. Computers. Vehicles.***

If you don’t need the bright-and-shiny whatever-it-is that is being advertised to you, then keep your wallet closed. Retailers hire marketing teams that are extremely skilled at convincing you to buy things that you don’t necessarily need. Think about it… Until you saw the ad appear on your screen, you probably hadn’t even thought about getting the next whatever-it-is. You were perfectly content going about the business of living your life and enjoying your day, when the ad popped up and suddenly you were thinking…

“Maybe I do need <insert bright & shiny whatever-it-is> now that this marketer has put this ad in front of my face.”

Do yourself a favor. If you didn’t need it before you saw the ad, then you probably don’t need it after seeing the ad. Scroll past the ad. Choose the text-only option for your reading pleasure. Don’t buy something if you don’t need it.

Rule 2: If you do need it, then buy it.

Obviously, there are those of you who do need to buy certain items. And getting you needs met at 60% off is a very sweet deal. Let’s say your winter boots are 5 years old and basically held together with tape and prayer. It’s time to replace them. This is probably a very good time to do so since clothing retailers are putting things on sale.

You know your situation better than I do. If you truly need to buy whatever-it-is, then go ahead and do so. After all, getting a discount is always nice when you have to buy something that you need. Discounts help your money go just a bit farther.

Just make sure that you’re following rule 3 when you make that purchase.

Rule 3: If you buy it, then pay cash.

Yes. You read that right. If you have to buy something, that’s no reason to go into debt for it. Pay cash. I’m hoping that you had the good sense to save up for your desired item first before making a purchase, i.e. the money is sitting safe and sound in your sinking fund. After all, this very special shopping day isn’t a surprise. Everyone knows that it comes up at the same time every year.

If you’ve been waiting for the discount, then surely you were wise enough to create a sinking fund for this particular purchase. Ideally, you’ve been squirrelling a little bit from every paycheque into a dedicated sinking fund to pay for the things you want this Spending Season.

Again, do not go into debt to make this purchase. The next six weeks are going to be a blur of opportunities to spend money. Many celebrations are going to be taking place. If you’re the one hosting, you’re going to be paying a tad bit more to feed your guests. And if you’re lucky enough to be one those said guests, then I’m assuming that you’re gracious enough to bring some kind of gift for the host/hostess of the event you’re attending. As for all of the various celebrations, there’s a good chance that some of them will involve gifting of some sort.

I call this the Spending Season for a reason. Do not go into debt trying to make everyone’s memories perfect. Buy if you must but spend cash when doing so. The beauty of cash is this – once it’s gone, it’s gone. There’s no lingering debt for you to worry about or on which you will be charged interest.

Rule 4: If you’re have the cash to pay off your credit card bill in full, then you can use your credit card.

This rule is only for those who pay off their credit card bill in full every single month.

You alone know if you’re one of these people or not. Be completely honest with yourself. Failing to pay off your credit card bill every single month means that you’ll be paying up to 29.99% more for every single one of your purchase. That’s 30% more! After a couple of months of compounding at 29.99%, that 60%-discount on your bright-and-shiny whatever-it-is will have been re-directed towards the accruing interest on your credit card.

So, if your sinking funds are stuffed to the brim with sufficient cash to cover your credit card bill, then buy your whatever-it-is with your credit card. Then pay your balance in full when the bill comes due.

That’s it.

Those are the rules for getting through the Spending Season without doing too much financial damage to yourself. Despite what the Ad Man and trusty sidekick, the Creditor, will tell you, there’s absolutely no impediment to your happiness if you resist the urge to spend money on things you don’t need.

Again, if you truly need something, then this is probably a good time to buy it since the discounts are flowing hot and heavy. Just don’t go into debt to buy whatever-it-is. Things are tough enough with inflation still ravaging your dollar. You don’t need inflation working in tandem with sky-high credit card interest charges. That’s like sticking two forks in your own eye! Ouch!

Don’t spend if you don’t have to. If you must spend, pay cash. And if you always pay your credit card balance in full every month, then it just might be okay to use your credit card.

That’s it – those are the rules. Wishing a very joyous, merry, happy Spending Season to All!

*** Yes – that’s right… vehicles. Today, I received an email offering me a “loyalty discount” on a brand-new luxury SUV if I bought it before Black Friday. For those who are curious, my “loyalty” is worth up to 1.5%. I laughed and laughed and laughed, then sighed,… and then I deleted the email.

Spending Season is Back!

If my various timelines are to be believed, Black Friday is officially next week.

Retailers are running their marketing departments ragged, now that spending season is back. They want you online and in stores, wallets open! You are the prey and their inventory is the bait. They want your money and they want it bad. The question you have to ask yourself is: do you want your money more than they do?

You’ll note that there won’t be any Black Friday sales on your rent/mortgage, your transportation costs, your utilities, your credit card bills, or your other debts. Nope! Those expenses are fixed, and no one’s giving you a break on those.

However, the sales will be on the want-to-have’s, the nice-to-have’s, the things you think you need to Keep Up With the Joneses! And I’m not claiming to be a saint in this arena. For the past 2 weeks, I’ve been debating whether to buy myself a Danish dough whisk. I’d never heard of it until I saw it being used by someone on YouTube. I own a stand mixer, a hand mixer, several other whisks, and a dozen forks. On a scale of 1 to 10, my need for a Danish dough whisk falls at -2. Yet… if I get a good enough Black Friday “deal”, I just might buy myself one.

And the retailers are collectively betting that enough of us consumers will go wild next Friday because everything will be on sale, so why not?

It’s your money so you do whatever you think will make you happiest. I’m not here to stop you from spending your money. You earned it so you get to decide where it goes.

What I am going to do is ask you if you’ve really thought about why you’ll be spending money next Friday. Is it because you’ve waited all year and this is your treat to yourself? Maybe you’ve priced out everything for those one your Christmas list, the prices really will be cheaper next Friday, and you’ll save money? Or is it that shopping on Black Friday is a family-and-friends tradition that you missed out on in 2020 due to COVID-19? Could it be that you’re one of the very luck ones for whom money is no object so you’re free to spend with abandon?

In you’re inclined to start shopping, you should ask yourself if the shopping gets your closer to or further from your long-term financial goals. Will shopping next week help you make your dreams come true? You work so hard for your money that it would be a shame for you to fritter it away on stuff. Do not spend just for spending’s sake.

Way back in pre-pandemic times, the last 5 weeks of the year were a flurry of spending. There may have been travel, whether by plane, bus, car or train. Nearly always, there was entertaining – hosting parties or attending them. Delicious holiday food was everywhere! And the opportunities to shop were endless. After all, Black Friday was quickly followed by Cyber Monday – another day devoted to plucking the dollars from your wallet.

I anticipate that the last few weeks of 2021 are going to more closely resemble life before COVID-19. People want to get back to normal, and that’s understandable. This pandemic has been awful, for any number of reasons! We all want it in the rearview mirror as fast as possible. Personally, I don’t think it’s wise to revive bad spending habits that may have been curtailed in 2020.

Yet, I’m going to urge you to consider exercising a bit more restraint in respect of your spending this year. Do you really need to derail your long-term financial goals to show love to your family and friends? Might there be a way to enjoy the holidays without spending a ton of money? Will the few moments of novelty be worth the credit card bills that will inevitably arrive?

Spending season is back, but you need not be its victim. Determine how much you have to spend. Make a list of where you want to spend your money. Stick to you list. Enjoy your time with family and friends, but don’t undermine your life’s dreams to do so.